Cross-border marketing · 20 years
I lead marketing for eTOC in China.
Before that, digital and strategic communications at SHISEIDO Group, NIO and smart.
Background
eTOC
Helping dozens of Western brands land and grow in China — and exporting China-born innovation playbooks to their teams abroad.
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SHISEIDO Group
Led China digital innovation across multiple brands.
NIO · smart
Brand marketing and user engagement.
How I can help
Fundraising · roadshows · launches
Keynotes, storytelling
External communications
Website, brand book, founder LinkedIn, digital setup, consumer experience
Ongoing
Your part-time brand director, month to month
How we'd work, and what it costs — let's talk first.
Not sure yet?
Send me the material in advance, we talk for 30 minutes, and you get a one-page diagnosis. No charge.
Email me →Outside of work I draw, and I work with clay.
One piece at a time. Slow. Every piece different.
See the work →Anything you'd like to talk about — reach me directly.
Email
rayssoul@gmail.com
WeChat
killianz